Features
Social media management software, capability by capability
Grouped by the stage of work they belong to, because a feature only makes sense in the context of the problem it removes. For current product detail, visit saltsocialmedia.com.
Stage 1
Plan
Deciding what gets published before anyone starts writing.
Content planning
Build the upcoming content plan in one place, so the month is filled deliberately rather than a week at a time.
Read more →Content calendar
See planned and published content across channels, with the state of each post visible at a glance.
Read more →Campaign organization
Group social content around launches, promotions and initiatives so campaigns are reviewable as a whole.
Read more →Stage 2
Create
Getting from an idea to a finished, on-brand post.
Social content creation
Draft copy and assemble supporting content in one workspace instead of moving between documents and folders.
Read more →AI content assistance
Barnabas AI helps generate ideas, develop captions and adapt content for different networks.
Read more →Brand organization
Keep brand information, messaging and content resources organized where the writing happens.
Stage 3
Coordinate
Making it clear who owns what, and what is ready.
Collaboration
A clearer way for teams to work together on social content, with ownership visible at each stage.
Approval workflows
Review and sign-off recorded on the content itself, so 'approved' is a state rather than a remembered message.
Asset management
Creative stored alongside the posts it belongs to, rather than in a parallel folder structure.
Stage 4
Publish and review
Getting approved content out, and learning from it.
Social publishing
Schedule or publish approved content to connected social accounts.
Read more →Account management
Manage the social accounts your team publishes to from one place.
Analytics
Surface performance data so the next plan is informed by the last one.
Deeper reading
Feature pages
Each of these covers one capability in depth: what it does, when it starts to matter and how to evaluate it.
Scheduling
Queues, timing and publishing
Read more →Content calendar
A shared view of what ships when
Read more →Content management
Drafts, assets and versions
Read more →Planning software
From strategy to a real plan
Read more →AI & Barnabas
Where AI actually earns its place
Read more →Marketing platform
Campaigns end to end
Read more →Start managing social media with Salt.
Salt Social Media brings planning, creation, approval and publishing into one platform.
Plan · Create · Approve · Publish
